http://www.thehandcrafterscompanion.com/blog Recipes and intructions to learn how to make bath salts, bath bombs, body scrubs, and much much more. Mon, 04 Jan 2010 22:43:09 +0000 http://backend.userland.com/rss092 en Craft shows and fairs are a fun and affordable way to introduce your products to a new audience. If you’ve never participated in one of these types of events before, the prospect can be a bit daunting at first. The good news is that once you develop a system for ... http://www.thehandcrafterscompanion.com/blog/craft-show-booth/ As an artisan product producer, you’re probably already offering your products on a retail basis – either on a website, at craft shows, markets, or through word-of-mouth. There are potentially many additional venues that you could be targeting by offering your products on a wholesale basis. But how exactly do ... http://www.thehandcrafterscompanion.com/blog/wholesale-sales/ If you've heard it once, you've heard it a thousand times...the money is in the list. But how, exactly do you get one? The answer is easier than you may think. Compiling and maintaining your own customer mailing list is a vital tool for your business, and one that can easily ... http://www.thehandcrafterscompanion.com/blog/list-building-techniques/ Creating your own line of aromatic body spritzes and room sprays is an excellent way of boosting your sales. Mainstream retailers have long offered these fragranced products at prices ranging from $6 to $20 each -- often for bottles as small as two to four ounces in size. With a few ... http://www.thehandcrafterscompanion.com/blog/how-to-make-aroma-sprays/ Think about the last time you purchased a “store brand” product. Do you really think your favorite big box retailer makes all of those products? How do they do it? It’s simple, really -- they have these products private labeled with their name on them. By taking this chapter from the mainstream retailer’s ... http://www.thehandcrafterscompanion.com/blog/private-label-spa-products/ These days, businesses everywhere have established a presence on the web. Take a good hard look at the commercials on any given day, and you’ll likely discover that web addresses are nearly as prevalent in the contact information as a telephone number. Those naysayers of the 90s that downplayed the importance ... http://www.thehandcrafterscompanion.com/blog/selling-spa-products-on-internet/ What is a USP? Your USP is your unique selling position. Your USP is what makes your business unique. Without a USP, your business will lack direction. You may be selling the same line of products as your main competitors, but that doesn't mean that you can't carve out a successful piece ... http://www.thehandcrafterscompanion.com/blog/defining-your-usp/ Dry skin is universal, and most, if not all of us have suffered with it at one point or another. This shared discomfort is something that you, as an artisan product producer, should leverage to your benefit! Creating skin-softening and soothing body butter bars is both easy and inexpensive. The basic ... http://www.thehandcrafterscompanion.com/blog/body-butter-recipe/ When you are selecting colors for your logo, website or packaging, you may wish to consider how the colors will resonate with your customers. Colors register with the subconscious mind, and can make a dramatic impact on consumers' buying preferences. Colors can represent memories, reflect our moods, and evoke emotional responses. ... http://www.thehandcrafterscompanion.com/blog/spa-product-colors/ Spa-at-Home parties offer an excellent alternative venue to offer your pampering bath and body products for sale. Opportunities to offer the spa experience within the comfort of the home abound – from traditional home-party style evenings, to bachelorette bashes, tween birthday parties and sleepovers – the potential to leverage your ... http://www.thehandcrafterscompanion.com/blog/spa-at-home-parties/