Body Butter Recipe

bodybutterDry skin is universal, and most, if not all of us have suffered with it at one point or another. This shared discomfort is something that you, as an artisan product producer, should leverage to your benefit!

Creating skin-softening and soothing body butter bars is both easy and inexpensive. The basic ingredients are readily available; and, you can create seemingly endless variations by swapping them out with their moisturizing counterparts.

The Basic Bar – Small Batch

By starting out with a relatively small batch recipe, you can test a formulation without incurring a great deal of expense. The formulation can be changed by swapping out the oils or butters. You can fragrance your bars with essential or body-safe fragrance oils, or leave them unscented.

  • 2 ounces Mango or Cocoa Butter
  • 2 ounces beeswax pastilles (white or yellow is fine)
  • 3 ounces sweet almond oil
  • 1-1/2 teaspoon body safe fragrance oil

Method:

Combine the butter and beeswax into a microwave-safe glass measuring cup. Heat slowly in the microwave in short segments of 5-10 seconds at a time, stirring in between each segment. Once the mixture is fully melted, remove from microwave and stir in the sweet almond oil, mixing until completely combined.

Allow the mixture to cool for 1 to 2 minutes, and then add in the fragrance oil. Stir until completely combined. Immediately pour the mixture into your desired packaging (push up lotion bar tubes or lip balm tubes are recommended options).

Putting Your Product to Use

There is no disputing the fact that offering samples will help you sell more product. Among the most affordable samples that you can offer are body butter samples. If you make up small batches and package them into standard lip balm tubes, they become smooth operators that open doors to potential customers.

Examples for Using Body Butter Bar Samples:

  • As a “thank you” gift with purchase
  • Promotional giveaway at craft shows and fairs
  • Hand them out with business cards to new contacts
  • Offer them as party favors at spa-at-home parties
  • Sell them with a full-size version as a set

Interested in more spa product recipes and ideas? Subscribe to my FREE Make Your Own Spa Products E-Course.

The Importance of Color for Spa Products

color-chart-smallWhen you are selecting colors for your logo, website or packaging, you may wish to consider how the colors will resonate with your customers. Colors register with the subconscious mind, and can make a dramatic impact on consumers’ buying preferences.

Colors can represent memories, reflect our moods, and evoke emotional responses. Researchers have long studied how various colors and color combinations affect buying preferences; these studies are often the basis from which manufacturers select the colors for a products’ packaging and promotional materials.

Savvy marketers will leverage their knowledge of color theory in order to evoke the desired response from their prospects. Below are a few examples of well known color representations:

  • White: Symbol of purity, innocence and honesty. It is evokative of all that is clean and good.
  • Black: Symbol of darkness, despair and death. Black often represents villany and evil.
  • Blue: Blue is most often associated with trust, creativity and imagination. It also represents order and security.
  • Green: Green represents nature, vibrancy and life. With the growing popularity of “green” living, it is also clearly associated with natural products, freshness and organics.
  • Yellow: Yellow is associated with thinking and philosophy, as well as maturity and hope. Yellow is a color that traditionally evokes happiness and cheerfulness.
  • Red: Symbolizing excitement, action, or even danger. Red also represents energy and passion.
  • Purple: Often associated with royalty, purple is elegant and extravagant. It evokes feelings of wealth and influence.

It is important to consider specific regions of the world you may be selling into when making color selections. What may evoke a specific response in one area of the world may play dramatically different elsewhere. The climate of the market and the mood of society will also play a large part in how products are accepted.

The study of psychological response with respect to color is likely to be scrutinized for generations to come.

Interested in learning more business-building tips and product formulation ideas? Subscribe to my FREE Make Your Own Spa Products E-Course.

Spa-at-Home Parties

spatreatmentSpa-at-Home parties offer an excellent alternative venue to offer your pampering bath and body products for sale. Opportunities to offer the spa experience within the comfort of the home abound – from traditional home-party style evenings, to bachelorette bashes, tween birthday parties and sleepovers – the potential to leverage your products is limited only by your imagination, and motivation!

Setting the Stage

Theme your presentation around the type of event the hostess is having. For example, if your hostess is having a bachelorette party, you’d want to theme the products and demonstrations around items that the bride and her attendants could use in preparing for the big day – items like facial masks, body scrubs, or relaxing bath salts and soaks. For a tween birthday party, you might instead opt for things like fragranced body splashes and lotions, shower gels and bubble bath.

It isn’t necessary to change your product packaging for these types of events, but you can inject fun into the process by creating themed gift sets, baskets or gift bags in non-traditional types of containers. Some great examples include take-out boxes, cosmetic bags, inexpensive totes or purses, teacups, or martini glasses.

Keeping it Simple

The key to success in putting on these types of events is to keep it simple. Limit your product offering to your best sellers, or those that best fit the group. If you plan to offer demonstrations of items such as scrubs or masks, be sure to instruct your hostess to have extra hand towels, tissues, and other necessities ready for her guests.

Handy Spa-at-Home Party Checklist:

  • Pre-printed order forms
  • Business Cards
  • Brochures or flyers
  • Calendar (to book additional parties!)
  • Party games
  • Inexpensive prizes (pumice stones, nail files, cuticle kits, etc.)
  • Plenty of Sample Products
  • Full-size items for sale
  • Party favors (items such as samples, business card magnets, notepads, etc.)
  • Bags to package purchases
  • Cash bag to make change

Offering spa-at-home parties is a creative way to supplement your income, and introduce your products to new prospects. Focus on sharing your passion for the products, and the benefits that they impart, and sales will surely follow.

Interested in learning more business-building tips and product formulation ideas? Subscribe to my FREE Make Your Own Spa Products E-Course.

How to Make Spa Product Gift Baskets

Gift BasketsIf you aren’t using gift baskets or gift sets as a selling tool, you are missing out on an opportunity to garner more sales. Offering gift sets and baskets is a valuable selling tool that can accomplish multiple objectives:

  • New way to promote slow-moving products (pair slow movers with popular items)
  • Introduce customers to new products (offering special price for sets)
  • Capitalize on the “instant gift” nature of gift baskets and gift sets (quick and easy!)
  • Perfect for “last minute” gifts (think Christmas, Mother’s Day, Easter, Graduation, etc.)

Leveraging the Power of Gift Sets

A bit of creative thinking can go a long way to scoring additional sales throughout the year. Have you considered offering:

  • A gift reminder service (perfect for forgetful husbands and boyfriends)
  • Gift registry service (for birthdays, anniversaries, graduation, Christmas, brides, etc.)
  • Custom gift set service (hostess gifts, new mother sets, spa-at-home parties, etc.)

What Should You Put in a Gift Set?

The key to creating a well-received gift set is to keep the products relevant, without being trivial. You don’t want the gift recipient to feel as if they received a “generic” gift, but rather one that was selected especially for them.

As an artisan bath and body product producers, you have a wealth of collateral products that can be added to your gift sets. Use your imagination to find unique pampering gift items that will compliment those that you produce.

Spa KitLook for items such as:

  • Loofah
  • Bath Mitts or sponges
  • Bath pillow
  • Nail files or cuticle kit
  • Pumice Stone
  • Spa Slippers
  • Headband
  • Relaxing music
  • Herbal tea
  • Floating candles, or incense

A Word About Containers

You don’t have to use traditional packaging for your gift sets. In fact, you’ll invariably sell more sets when you employ your creativity! You might want to make up small sets packaged in oversized teacups, sheer organza drawstring bags, colorful totes or mini purses, novelty take-out boxes, or even in ceramic floral containers. When you package your gift sets in a non-traditional container that can be used again, the recipient is also gaining an “extra” gift!

Want more fabulous formulations and savvy sales tips? Subscribe to my FREE Make Your Own Spa Products E-Course.

The Importance of Product Packaging for Spa Products

prodpackYour mother always told you that it’s what’s on the inside that counts. She’s right, of course, except for when it comes to product packaging.

When it comes to product packaging; quite often, it’s all about the look.

Your product packaging consists of far more than just a protective wrapper or a container. It’s about more than just functionality. Your product packaging is a major communicator of your brand, and its overall value.

Research has shown that consumers spend 75% of their time focused on the visual aspect of a products’ packaging.

Our perception of quality is directly linked to value. Our perception is driven by appearances. We automatically assign a higher value to those products that appear in attractive packaging. As consumers, we automatically make the determination that such a product must be offered through a quality source.

Knowing this, a wise marketer will use their packaging to leverage a purchase decision in their favor.

Cosmetic and fragrance companies, in particular, capitalize on this fact on a regular basis. Studies have indicated that manufacturers have been known to spend up to five times more for the product packaging than they do to create the actual product going into it.

Why? Because they know that an attractive package will garner attention, and convert into more sales.

More than Just a Pretty Label

Even though we’ve learned that having an attractive product package is important, being visually attractive it isn’t the only purpose that product packaging serves.

What other tasks must your packaging perform for you?

  • Communicate your brand through imagery, logo, & slogan
  • Provide information on your business mission statement
  • Answer frequently asked technical questions
  • Communicate ingredients and any cautionary measures
  • Set realistic expectations of the product’s benefits
  • Provide reorder information / business contact details

A product’s packaging doesn’t have to be expensive in order to convey quality. Selecting clean, crisp, timeless styles that employ a cohesive color scheme will reinforce your brand.

Additional Tips for Selecting Product Packaging:

  • Avoid falling prey to bringing in the latest “hot” packaging item
  • Select styles that can withstand the test of time
  • Look for containers that can be used to package multiple items
  • Order in larger quantities in order to take advantage of bulk discounts
  • Look for suppliers that offer free shipping
  • Purchase multiple packaging elements together when possible to avoid color mismatch
  • Keep an idea journal, and note product ideas when you see them in the marketplace

Interested in learning more business-building tips and product formulation ideas? Subscribe to my FREE Make Your Own Spa Products E-Course.

Make Spa Products At Home On A Budget

Is this one of those weeks at work that leaves you feeling frazzled?  Are you kids running you ragged? You know all you really want is a little time to pamper yourself.

If all you want is a little quiet time and pampering, unfortunately in today’s economy, many people can’t afford the $250+ price tag that comes with the Spa Treatment you NEED. Well have no fear, there are ways around this. Once you get the husband and kids out of the house, I’ll show you how to bring the spa home to you for less than the price of a pizza!

How is all of this possible? The Handcrafters Companion is the answer. It is the only resource you are going to need to bring the pampering into your own house at a fraction of the cost of a high-end spa treatment. This handy guide will teach you all of the “secrets” of the trade that will enable you to turn your bathroom into a relaxation center.

Unfortunately, very few of us can afford to get away on a regular basis to recharge or go to some fancy spa to be treated like royalty. That does not change the fact that we still need to do these things in order to lead a normal and healthy life and we have to find ways to make it happen. The task is not as hard as it seems and you will find most of the ingredients in your own home!

With The Handcrafters Companion as your guide you can transform your home into a place of tranquil relaxation. You will learn how to make all your favorite forms of pampering whether you prefer bath bombs, bubble baths, pot pourri, salt scrubs or even aromatherapy with very little investment.

So remember – there are plenty of ways to pamper yourself in this economy without being extravagant.  Making bath and body products at home can not only replace expensive store-bought products, but can also become a second income (but that’s for another blog post…)

More Simple Spa Product Marketing Ideas

There are even some great recipes out there online that you can try out. Here is one that will help you make a salt scrub (If you had to pay full price for a good jar of salt scrub, you’d be spending at least $20).

Just combine about a half cup of sweet almond oil, a handful of sea salt, and then add your favorite essential oils. You’ll be ready to have your spa experience right at home.

There are many great recipes for various spa products online including shampoos, facial products, footbaths, and treatments for your hands.

One you have come up with the products you want to sell, then you need to market these products. Using the word “spa” is actually quite powerful in itself. It adds prestige to even products that are quite common. When you see products with the word “spa” in them, many people will be willing to pay a little more, just based on the perceived value alone.

When you are packaging up your spa products, it is important that it looks great, but it should also be low cost as well. Simple plastic wrapping is okay and you can dress it up with some great labels or tags that are easily customizable for you.

Another easy marketing option is to have some friends over for a “spa at home” party and let everyone try some of your natural ingredient spa products.  You will need to set up the room where you will be having the party so that it feels like they have entered into a spa.

Set up some signs that tell about ways to fight dry skin, how lavender heals, benefits of detoxifying the skin and so on. Then turn on some really mellow music and possible have a small fountain running or even a water noise maker.

Now that the stage is set, you can have a great spa party that everyone is going to enjoy. You can offer pedicures and manicures, or even a massage or a facial to those who attend. This will help you introduce your line of products and you’ll also get some great feedback as well.

How To Get Started In The Spa Product Industry

The word “spa” is very popular today; however, most people don’t know that in Latin it actually means “health by water.” Sure, today there are many spas that do offer water therapy, but a variety of other options are also offered. Many of them include pedicures and manicures, facials, hair styling, massages, skin treatment, and even full body treatments.

It is a growing industry that generates $11 billion per year and according to the International Spa Association there were 136 million visits to spas in 2007 in the U.S. alone. That makes it the fourth largest leisure trade in the United States and with the continued attention that the spa industry gets in movies, television, commercials and advertising it is set to grow.

In order to be a part of this lucrative business, you can either open your own spa, buy an existing day spa business or take part in the manufacturing of essential spa products such as lotions, exfoliating balms, bath salts, candles, sun block, body scrubs and a lot more.

There are a variety of great manuals out there today that can help you make your own spa products for sale such as The Handcrafter’s Companion.   Making your own products on a smaller scale and testing the market at local craft fares etc. is a great way to get started in the spa product industry without incurring a high startup cost.

Top Marketing Ideas For Your Own Line Of Bath and Body Products

Last time I shared with you just how big the spa and leisure industry has become.
I also promised to share some of my top ideas for marketing your range on a shoestring budget.

Local markets and craft fares

Local markets and fares are one of the best vehicles to sell your products very cost-effectively. Here are some important guidelines to keep in mind when selling at local markets:

  • Be different – unique product names, unique labelling, unique packaging and unique formulations will hook the interest of passers-by. Unique packages are harder to come by in smaller quantities, but the other items are totally under your control. Labels can be printed up in small runs very cost-effectively as well.
  • Local flavor is the key – I recommend emphasizing your local roots. Many people would much rather buy a unique gift from their local area than a mass-produced product shipped from interstate or overseas.
  • Effective presentation – make sure your stall or booth is clean and well organised. It doesn’t have to be elaborate, but first impressions do count. Displaying some unpackaged product in stainless steel bowls can be a useful presentation technique to get people coming over to your stall and smelling and sampling your creations.
  • Effective packaging – with bath and body products, it’s a fact that packaging sells. 50c more spent on packaging may mean you can sell the end product for an extra $5. It can be hard to find truly unique containers in the smaller runs that you’re likely to start off with, but you can add a lot of value and interest with the addition of gift baskets, ribbons, bows and printed or embossed labels.
  • Free samples – offering small sample-sizes or “single-use” sachets can be a great way to build interest in your range if you plan to exhibit at the same market regularly. You can also throw these in as “bonuses” with products purchased to get your customers trying out more of what you offer.
  • Build an email list – this is my favourite promotional strategy that can produce exponential returns. Even if you don’t make a purchase (but especially if you do), by collecting the name and email address of interested people, you can keep in touch easily and cheaply. A good incentive to encourage people to give their details is to offer to send them a coupon for a free product. The cost of the product can be a couple dollars to you, but lead to other purchases at full price, not to mention all the repeat orders.The email service I recommend that can do all this for you is called Aweber. Starting from just $19 per month, it will become one of your most cost-effective marketing tools.

Remember, most of the products in The Handcrafter’s Companion can be sold with at least a 500% markup (so if it costs you $2 to make, you can sell it for $10).

Once you establish a few simple marketing systems you’ll be amazed at how your sales grow.

Spa Industry Facts and Figures

Here are a few spa industry facts which may surprise you…

According to major industry body the International Spa Association (2007 figures):

  • There are an estimated 14,615 spas in the United States, including day spas, resort and hotel spas, medical spas, club spas and mineral spring spas.
  • The US Spa Industry had annual revenues of $9.4 BILLION
  • There were an estimated 110 million spa visits in 2006
  • The spa industry employed 234,588 people

In fact, the spa industry is now the fourth most popular leisure industry in the US, and many other countries such as Canada, the UK, Australia and New Zealand are not far behind.

And that’s just the spa treatment industry – you also have the bath and body product industry which is not only huge, but also hungry for new ideas concepts and ideas.

With these growth and revenue figures, is it any wonder that new suppliers of bath and body products are finding their niche in the spa product industry?

I’ll get back to you soon with some of my best strategies for selling the products you make to create a handy second income…perfect for these times of economic turmoil!